According to an integrated marketing communications planning model, which of the following activities is best associated with the review of the marketing plan step?
A)integrating promotional mix strategies
B)analyzing source, message, and channel factors
C)assessing environmental influences
D)setting direct-marketing objectives
E)purchasing media time and space

Question

Quizplus · Accepted Answer

Reviewing the marketing plan involves assessing the external environment and internal factors that may impact the success of the marketing plan. This includes analyzing market trends, customer behavior, competition, and other factors that could influence the effectiveness of the plan. Integrating promotional mix strategies (A), analyzing source, message, and channel factors (B), setting direct-marketing objectives (D), and purchasing media time and space (E) are all part of the implementation phase of the integrated marketing communications planning model.

According to an Integrated Marketing Communications Planning Model, Which of the Following