According to an integrated marketing communications planning model, which of the following activities is best associated with the step "integrate and implement marketing communications strategies"?
A)purchasing media time and space
B)analyzing source, message, and channel factors
C)allocating tentative budgets
D)identifying niche market segments
E)establishing communication goals and objectives

Question

Quizplus · Accepted Answer

Purchasing media time and space is a specific action that directly relates to the implementation of marketing communications strategies, as it involves selecting the channels through which the message will be conveyed to the target audience. The other options are more closely associated with earlier steps in the planning model, such as analyzing factors and allocating budgets.

According to an Integrated Marketing Communications Planning Model, Which of the Following