According to an integrated marketing communications planning model, which of the following activities is best associated with the step "analysis of communications process"?
A)allocating tentative budgets
B)analyzing source, message, and channel factors
C)competitive analysis
D)designing and implementing direct-marketing programs
E)external analysis

Question

Quizplus · Accepted Answer

The analysis of communications process involves analyzing the source (sender), message (what is being communicated), and channel (medium of communication). Therefore, option B, which involves analyzing these factors, is the best choice. Options A, C, D, and E are all activities that come under different steps of the integrated marketing communications planning model.

According to an Integrated Marketing Communications Planning Model, Which of the Following