According to an integrated marketing communications planning model, which of the following activities is best associated with the step "developing integrated marketing communications program"?
A)examining overall marketing plan and objectives
B)internal analysis
C)analyzing receiver's response processes
D)determining advertising budget
E)external analysis

Question

Quizplus · Accepted Answer

Determining the advertising budget is best associated with the step of developing an integrated marketing communications program, as the budget will help determine the specific tactics and channels that will be used to reach the target audience. The other options listed are associated with different steps in the planning model, such as examining the overall marketing plan and objectives for the situation analysis step, and analyzing receiver's response processes for the message development step.

According to an Integrated Marketing Communications Planning Model, Which of the Following