Procter & Gamble spends over $2 billion annually on advertising for its various consumer products and can make large media purchases at rates lower than its smaller competitors.This is an example of how a large advertiser can achieve a competitive advantage based on:

Question

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Procter & Gamble is able to achieve lower advertising rates due to its economies of scale. As a large advertiser, the company is able to negotiate better rates and therefore gain a competitive advantage over smaller advertisers who cannot make purchases at the same price.

Procter & Gamble Spends Over $2 Billion Annually on Advertising