Marketers who believe that advertising equals _____ sees advertising as providing consumers with useful information,increasing their price sensitivity and increasing competition in the market.

Question

Quizplus · Accepted Answer

Marketers who believe that advertising equals information view advertising as a means of providing consumers with useful information about a product or service. This information can increase consumers' price sensitivity and increase competition in the market but it does not necessarily imply any of the other options.

Marketers Who Believe That Advertising Equals _____ Sees Advertising as Providing