If the manufacturer of Jeep is interested in measuring consumers' movement through the adoption hierarchy,it should employ which of the following ad effectiveness measures?
A)ad tracking
B)day-after recall tests
C)concept testing
D)recognition test
E)portfolio testing

Question

Quizplus · Accepted Answer

Ad tracking is used to measure consumers' movement through the adoption hierarchy by monitoring how consumers respond to advertisements over time, providing insights into their progression from awareness to purchase.

If the Manufacturer of Jeep Is Interested in Measuring Consumers