Inquiry tests:
A)are used in both consumer and business-to-business market testing
B)are posttests
C)include the reader response cards often found in trade journals
D)may not truly measure the attention-getting or information-providing aspects of an ad
E)are accurately described by all of the above

Question

Quizplus · Accepted Answer

Inquiry tests are accurately described by all the options provided: they are used in both consumer and business-to-business markets, are posttests, include reader response cards, and may not truly measure the attention-getting or information-providing aspects of an ad.

Inquiry Tests