activities designed to support marketing objectives add value to the integrated marketing program by:

Question

Quizplus · Accepted Answer

Activities designed to support marketing objectives can add value to the integrated marketing program in multiple ways, such as building marketplace excitement, creating advertising news where there is none, providing a value-added customer service, defending products at risk, and giving consumers a reason to buy. Therefore, the best answer is E, which includes all of the above options.

Activities Designed to Support Marketing Objectives Add Value to the Integrated