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A Good Reason for Conducting Research to Determine Public Attitudes

Question 9

Multiple Choice

A good reason for conducting research to determine public attitudes is because:


A) it is a way to determine whether to use status quo pricing
B) it allows the company to appear to care about its publics
C) it is similar to and more effective than a SWOT analysis
D) it serves as an early warning system for identifying potential problems
E) it can reveal any untapped target markets through demographic evaluations

Correct Answer:

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