Which of the following promotional activities would best exemplify the new role of public relations?
A) use of Brittany Spears as a spokesperson for Pepsi
B) initiation of a contest to find a new spokesperson for a brand
C) donation of money to the favorite charity of a firm's CEO
D) sponsorship of a marathon
E) donation of money to support a local children's soccer team
Correct Answer:
Verified
Q1: An advertiser who is "managing the buzz"
Q2: Which of the following best reflects the
Q3: MPR activities are used by public relations
Q5: Which of the following would most reflect
Q7: The examples of negative publicity in the
Q8: activities designed to support marketing objectives add
Q9: A good reason for conducting research to
Q10: When determining relevant target audiences for public
Q11: ?
A)The effectiveness of MPR can be easily
Q34: The new role of public relations is
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