An Advertiser Who Is "Managing the Buzz" Is Dealing with Something

An advertiser who is "managing the buzz" is dealing with something that is a topic of conversation for lots of consumers-it is what is hot in society.In terms of the promotional mix,"managing the buzz" would be most closely associated with:

A) corporate advertising
B) sales promotions
C) personal selling
D) publicity and public relations
E) direct-response advertising