Which of the following best reflects the new role of public relations in an integrated marketing communication program?
A) sponsoring the local Little League team
B) supporting local charities
C) sponsoring Olympic events to gain brand name association.
D) issuing a press release announcing a new CEO
E) advertising to announce an organization's support of a school bond referendum
Correct Answer:
Verified
Q1: An advertiser who is "managing the buzz"
Q3: MPR activities are used by public relations
Q4: Which of the following promotional activities would
Q5: Which of the following would most reflect
Q7: The examples of negative publicity in the
Q8: activities designed to support marketing objectives add
Q9: A good reason for conducting research to
Q10: When determining relevant target audiences for public
Q11: ?
A)The effectiveness of MPR can be easily
Q34: The new role of public relations is
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