Which of the following would NOT be a criterion used to measure the effectiveness of a public relations campaign?

Question

Quizplus · Accepted Answer

The number of persons in the target audience for the messages is not a criterion used to measure the effectiveness of a public relations campaign. It is important to measure the impact on the target audience, but simply counting the number of people is not enough to measure the effectiveness of the campaign. The other choices are all relevant criteria for evaluating the success of a PR campaign.

Which of the Following Would NOT Be a Criterion Used