Communications activities designed to promote a firm overall,without reference to a specific product,are called:

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Corporate advertising is designed to promote a firm overall, rather than a specific product. Advocacy advertising is focused on promoting a particular issue or cause, advertorials are paid ads that are designed to look like editorial content, lobbying involves seeking to influence government policy, and continuity advertising is designed to maintain a consistent presence over time for a particular product or brand.

Communications Activities Designed to Promote a Firm Overall,without Reference to a Specific