Why is publicity considered by many marketers to be the strongest form of marketing communications?

Question

Quizplus · Accepted Answer

Publicity can be incredibly powerful in the sense that it allows a message to reach a large audience quickly and it has the ability to make or break a brand. Publicity can come from a variety of sources, such as news stories or social media, and it can have a significant impact on the way consumers perceive a product or organization. While publicity is not always controllable, it can often be more effective than other forms of marketing communications because it is perceived as more organic and trustworthy than traditional advertising messages.

Why Is Publicity Considered by Many Marketers to Be the Strongest