Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal.This is an example of a _____ premium.

Question

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A self-liquidating premium is a promotional item that consumers can receive after paying a small fee and providing proof of purchase (e.g. UPCs). The cost of the premium is covered by the consumer's payment, making it self-liquidating.

Kellogg's Promoted a Bart Simpson Watch to Consumers Who Mailed