Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase?

Question

Quizplus · Accepted Answer

Contests and sweepstakes are impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase because they often offer rewards or prizes simply for entering, without any requirement for purchase. This can attract individuals who are not part of the target market and diminish the effectiveness of the promotion. The other techniques listed require a purchase or redemption, which helps ensure that only the target market benefits from the promotion.

Which of the Following Sales Promotion Techniques Is Impacted Negatively