Companies such as Procter & Gamble use _____ to reduce fluctuations in the retail prices of their brands.

Question

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Procter & Gamble uses everyday low pricing (EDLP) to reduce fluctuations in the retail prices of their brands. EDLP is a pricing strategy where products are consistently priced lower than competitors' prices, with fewer promotions or discounts, to provide a consistent low price to consumers. This strategy helps to create predictability in pricing and reduces the need for temporary price reductions or other promotions.

Companies Such as Procter & Gamble Use _____ to Reduce