To encourage customers to open mail offering them a subscription to Home Companion,the front of the envelope advised there was a gift inside.Inside was an attractively laminated bookmark.This is an example of combining direct marketing with:

Question

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The use of a laminated bookmark as a gift inside the envelope is an example of specialty advertising, which involves offering promotional products as gifts, incentives or reminders to encourage customer engagement and retention.

To Encourage Customers to Open Mail Offering Them a Subscription