A press conference called by the Winchester County Museum informed the public of the need for major repairs to prevent water damage to the museum's collection of primitive paintings.During the conference,the museum representative announced that each family in Winchester County and neighboring counties could expect to receive a donation envelope in the mail within the next few days.This is an example of the combining of direct marketing with:

Question

Quizplus · Accepted Answer

The announcement of the donation envelopes through a press conference is an example of public relations, which is the practice of building and maintaining relationships with the public and the media. The museum is using direct marketing (sending the envelopes directly to each family) as a way to encourage donations, but the overall strategy is focused on building goodwill and trust with the community through public relations efforts.

A Press Conference Called by the Winchester County Museum Informed