Which of the following statements is true about direct marketing?
A) Direct marketing is suitable only for consumer-to-consumer advertising.
B) Direct response media includes interactive TV and print media.
C) Direct marketing is not popular among industrial marketers.
D) Direct marketing as a promotional media is suitable only for small retailers.
E) Rapid increase in dual income families in America has led to a reduction in the use of direct marketing as a promotional media.
Correct Answer:
Verified
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