When the University of Miami has volunteers call its alumni and ask them to make contributions to pay for the remodeling of the administration building,it is an example of the combining of direct marketing with:

Question

Quizplus · Accepted Answer

The use of volunteers to call alumni and ask for contributions is an example of personal selling. Personal selling is a form of direct marketing, where a person directly communicates with potential customers to persuade them to buy a product or service.

When the University of Miami Has Volunteers Call Its Alumni