Airlines send out mailers or e-mails announcing promotional airfares.Which of the combinations of promotional media do they make use of?

Question

Quizplus · Accepted Answer

Airlines typically use sales promotion tactics (such as promotional fares) and direct marketing tactics (such as mailers and e-mails) to announce these deals to potential customers. While advertising may also be used to promote the airline brand more generally, it is less likely to be specifically focused on promotional fares. Public relations and personal selling are less commonly used in this context.

Airlines Send Out Mailers or E-Mails Announcing Promotional Airfares