_____ is a method of collecting and storing a large amount of regularly updated information about the customers in the database.

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Quizplus · Accepted Answer

The RFM scoring method (Recency, Frequency, Monetary) is a method of collecting and storing a large amount of regularly updated information about customers in the database. RFM analysis is used in database marketing and direct marketing campaigns to identify the best customers based on their purchasing behavior. It categorizes customers into different groups based on how recently they purchased, how often they purchase, and how much money they spend. This information can then be used to target specific groups with tailored marketing efforts to increase customer engagement and retention.

_____ Is a Method of Collecting and Storing a Large