To encourage customers to open mail offering them a subscription to Home Companion,the front of the envelope advised there was a gift inside.Inside was an attractively laminated bookmark.This is an example of combining direct marketing with:

Question

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This is an example of using support media, as the bookmark is a small item included in the direct mail package to encourage customers to subscribe to Home Companion. Support media is any type of marketing material or tool used alongside direct marketing to help promote a product or service. The bookmark serves as a tangible reminder of the brand, and can help keep Home Companion top-of-mind for potential customers.

To Encourage Customers to Open Mail Offering Them a Subscription