For customer relationship management (CRM) to work effectively,a(n) _____ is required.
A) database
B) sweepstake
C) TV spot
D) product list
E) informercial
Correct Answer:
Verified
Q38: Joy receives print ads from 'HP' marketing
Q39: Airlines send out mailers or e-mails announcing
Q40: One of the reasons for the recent,rapid
Q41: _ is a method of collecting and
Q42: A direct marketer usually seeks _.
A)to increase
Q44: A _,maintained by direct marketers,contains a listing
Q45: In the _ approach of direct marketing,the
Q46: Direct marketers make use of database in
Q47: _ conducts an annual study of customers
Q48: _ is the use of specific information
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