A magazine ad for pet health insurance contains both a toll-free number to call and a Web site to visit for more information.This ad is an example of the combining of direct marketing with:

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The ad is an example of combining direct marketing (the toll-free number and website) with advertising (the magazine ad). Direct marketing is a type of advertising that aims to elicit an immediate response from consumers, typically through a call-to-action such as a phone number or website link. Pet health insurance is being promoted directly to consumers through this ad, making it an example of direct response advertising.

A Magazine Ad for Pet Health Insurance Contains Both a Toll-Free