_____ is the use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications.

Question

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Database marketing is the use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications. This involves collecting and analyzing customer data, including their preferences, purchase history, and demographics, to create targeted marketing campaigns that are more likely to resonate with each customer. It can help companies build stronger relationships with customers, increase sales, and improve overall marketing ROI.

_____ Is the Use of Specific Information About Individual Customers