Which of the following companies employ a one-step approach to direct marketing?
A) the QVC shopping network
B) a magazine subscription service that sends an announcement of an upcoming sweepstakes
C) an ad advising television viewers to watch their mailboxes for a way to earn free calling cards
D) a company asking if a homeowner is interested in an estimate for a vinyl siding
E) all of the above
Correct Answer:
Verified
Q25: Databases are used:
A)to improve the selection of
Q26: Which of the following statements about the
Q27: Which of the following companies could benefit
Q34: _ is the use of specific information
Q45: In direct marketing situations, when it is
Q57: With an offer to subscribe to a
Q59: To determine the effectiveness of a database,the
Q68: In direct-response marketing,the "direct response" sought is:
A)sales.
B)awareness.
C)attitude
Q69: The two-step approach to direct marketing:
A)asks for
Q73: Market segmentation in the direct marketing industry:
A)is
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