Which support medium should be employed if the objective is to achieve high levels of retention and have the communication serve as a frequent reminder?
A)billboards
B)product placements
C)advertising specialties
D)in-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Advertising specialties, such as branded merchandise or promotional items, are typically kept by consumers for a long period of time and serve as reminders of the brand or message. They are frequently used as gifts or giveaways to increase brand recognition and customer loyalty.

Which Support Medium Should Be Employed If the Objective Is