Which of the following is a disadvantage associated with Yellow Pages advertising?
A)lack of creativity
B)clutter
C)long lead time
D)market fragmentation
E)all of the above

Question

Quizplus · Accepted Answer

All of the given options are disadvantages associated with Yellow Pages advertising. Yellow Pages advertising lacks creativity as it follows a standard layout and design. It also faces clutter as many businesses advertise their services in the same directory. Moreover, Yellow Pages have a long lead time as its publication is fixed, and changes cannot be made quickly. Lastly, market fragmentation is also a disadvantage as Yellow Pages are published based on geographic regions, and it may not be an effective advertising tool for businesses with multiple locations.

Which of the Following Is a Disadvantage Associated with Yellow