With which type of advertising medium is source association strongest?
A)product placements
B)in-flight advertising
C)promotional products marketing
D)transit advertising
E)spectaculars

Question

Quizplus · Accepted Answer

Product placements are closely tied to the content or environment in which they appear, making the source association stronger than with other advertising mediums. Consumers are more likely to remember and associate the product with the context in which it was featured.

With Which Type of Advertising Medium Is Source Association Strongest