Which support medium should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?
A)billboards
B)branded entertainment
C)advertising specialties
D)in-flight advertising
E)yellow pages

Question

Quizplus · Accepted Answer

Branded entertainment is a support medium that can seamlessly integrate the product into an entertainment platform like movies, TV shows, or video games without appearing too promotional. This allows the product to be associated with a specific user group and appear less like traditional advertising.

Which Support Medium Should Be Employed If the Objective Is