Buying ad space in regional editions of national magazines:
A)is no longer permissible due to the passage of recent anti-competition legislation
B)can reduce an advertiser's cost per thousand for reaching desired audiences
C)diminishes the value of pass-along readership
D)creates overlapping subscription data
E)is correctly described by none of the above

Question

Quizplus · Accepted Answer

Buying ad space in regional editions of national magazines can allow advertisers to reach their desired audiences and potentially reduce their cost per thousand, as regional editions may have lower advertising rates than the national edition. It does not diminish the value of pass-along readership or create overlapping subscription data, and there is no recent anti-competition legislation that prohibits it.

Buying Ad Space in Regional Editions of National Magazines