Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true?
A)The advantages and disadvantages associated with the use of either magazines or newspapers as advertising media vehicles are the same.
B)Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments.
C)Magazines generate most of their total revenue from advertising.
D)Business magazines generate most of their revenue from subscriptions and single copy sales and are not really dependent on advertising.
E)Both newspapers and magazines are generally considered low-involvement media.

Question

Quizplus · Accepted Answer

Individual magazines have a specific target audience and are valuable for reaching specific types of consumers or market segments. This is not the case for newspapers. The advantages and disadvantages associated with the use of magazines and newspapers as advertising media vehicles differ. Magazines generate most of their total revenue from subscriptions and single copy sales, but advertising is still a significant source of income. Business magazines, on the other hand, depend heavily on advertising revenue. Both newspapers and magazines can be either high-involvement or low-involvement media depending on the context and target audience.

Which of the Following Statements About the Role of Magazines