Automobile,electronics and insurance companies are all heavy advertisers in college newspapers because:
A)there are many first-time buyers of these products and services among college students
B)women are more approachable than men using college media advertising
C)many communities have banned outdoor advertising in areas adjacent to colleges
D)cross-media advertising works best when preferred position rates are maximized in college media
E)college students are a major source of pass-along readership

Question

Quizplus · Accepted Answer

College students, especially those in their early twenties, are often first-time buyers of automobiles, electronics, and insurance. As such, these industries heavily advertise in college newspapers to reach potential customers.

Automobile,electronics and Insurance Companies Are All Heavy Advertisers in College