Which of the following statements about advertisers' use of techniques such as pop-ups,talking ads,heavy inserts and other methods to attract readers' attention is true?
A)They are viewed as a way of breaking through the clutter created by the large number of ads in many magazines.
B)Many advertisers are critical of their use and do not want to run regular ads that have to compete against them for readers' attention.
C)They are not accepted by everyone in the advertising and publishing industry as a viable way of breaking through the advertising clutter in magazines.
D)Some critics argue that they alter the feel of a magazine and the readers' relationship to it.
E)All of the above statements about advertisers' use of techniques such as pop-ups,talking ads,heavy inserts,and other methods to attract readers' attention are true.

Question

Quizplus · Accepted Answer

All of the statements are true. Some advertisers view these techniques as a way of breaking through clutter while others are critical of them. There is no consensus among the advertising and publishing industry about their effectiveness. Critics argue that they can alter the feel of the magazine and the reader's relationship to it.

Which of the Following Statements About Advertisers' Use of Techniques