Bob Wilkes shoes horses for a living.He has a large list of customers who often ask him for unusual features such as "Is there any sort of shock absorbers available for horses?" To answer these questions,he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material.The way Wilkes uses this publication demonstrates which advantage of magazines as an advertising medium?
A)geographic selectivity
B)creative flexibility
C)prestige
D)permanence
E)services

Question

Quizplus · Accepted Answer

The way Bob Wilkes uses the magazine demonstrates the advantage of permanence, which refers to the ability of magazines to be stored and referenced later.

Bob Wilkes Shoes Horses for a Living