Consumers are generally receptive to advertising in magazines because:
A)the ads are relevant to them and can be of value in making a purchase decision
B)ads in magazines are intrusive and cannot be easily ignored
C)magazines are a low-involvement medium
D)most magazines do not contain many ads,and thus,clutter is not a problem
E)of all of the above reasons

Question

Quizplus · Accepted Answer

Consumers are more receptive to advertising in magazines because they can be relevant to them and provide valuable information for making purchase decisions. Magazine ads are also more targeted towards specific audiences compared to other mediums.

Consumers Are Generally Receptive to Advertising in Magazines Because