You won't find Armani advertising its new line of men's toiletries in just any men's magazine.The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products.In selecting a print medium in which to run an ad for this new product,Armani would probably be most concerned with the publication's:
A)permanence
B)pass-along-readership
C)prestige
D)reproduction quality
E)costs

Question

Quizplus · Accepted Answer

Armani is targeting men with discerning tastes who only buy the finest products. This suggests that the company is looking for a high-end, prestigious publication to advertise in that will convey the luxury and exclusivity of their new men's toiletries line.

You Won't Find Armani Advertising Its New Line of Men's