Studies by the magazine industry have found:
A)magazine readers are less likely to attend to and recall ads than are television viewers
B)most consumers dislike magazine ads because they are intrusive and difficult to ignore
C)magazines are consumers' primary source of information for many products and services
D)consumers are less receptive to advertising in magazines than in any other medium
E)consumers are more likely to recall newspaper ads than magazine ads

Question

Quizplus · Accepted Answer

The studies suggest that magazines are consumers' primary source of information for many products and services. This implies that consumers rely on magazines for information and thus, are likely to pay attention to ads within the magazines. It contradicts options A, B, D, and E, which suggest that magazine ads are less effective or intrusive compared to other mediums or are not recalled easily.

Studies by the Magazine Industry Have Found