Janome manufactures sewing machines.In an issue of Home Companion,Janome purchased the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models sewing machines at Janome authorized dealers.Janome used _____ to attract reader's attention.

Question

Quizplus · Accepted Answer

Creative space buys refers to a strategic placement of advertisements on pages with unique layouts or design elements that can help draw attention to the ad. In this case, Janome purchased the bottom quarter ad space on three successive pages, which is an example of a creative space buy that can help catch the reader's eye.

Janome Manufactures Sewing Machines