The advertising manager for a fashionable,upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine.She thinks the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand.This reflects concern over what specific aspect of magazine advertising?

Question

Quizplus · Accepted Answer

The concern over the editorial environment of People magazine suggests that the advertising manager is worried that the publication may not be prestigious enough to align with the high fashion and trendy positioning strategy of the brand. Therefore, the issue here is the prestige of the publication.

The Advertising Manager for a Fashionable,upscale Women's Clothing Line Is