The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines.The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products.This example demonstrates which advantage of magazines as an advertising medium?

Question

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The example demonstrates the advantage of prestige, as the company uses magazines like Esquire and The New Yorker to enhance the image of its products.

The Hathaway Shirt Company Uses Most of Its Media Budget