Aprilee Lindsey read the April issue of Farm Journal magazine when she visited her parents in North Dakota and was entranced with an ad for John Deere garden tractors,which featured toddlers dressed in overalls and straw hats.When she got home to Alabama and looked for the same ad in her April issue of Farm Journal,she found the ad for John Deere Garden tractors.This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration.What is the simplest explanation for finding two completely different ads in the same issue of a magazine?
A) The magazine is a regional publication.
B) The magazine uses demographics such as educational levels to target its reading audience.
C) John Deere purchased a split run.
D) John Deere could only afford a printacular ad in a portion of the market reached by the magazine.
E) John Deere was taking part in a Gallup Robinson impact test.
Correct Answer:
Verified
Q68: Imagine a smokeless tobacco company has hired
Q70: The high ratio of advertising to editorial
Q71: _ verifies the circulation of consumer magazines
Q71: Many publications base their rates on _
Q74: In purchasing advertising space in magazines,media planners
Q75: Advertisers who are seeking broad reach and
Q76: _ provides media planners with reliable figures
Q77: _ is the number of magazine copies
Q77: The advertising agency for Sony Electronics has
Q79: When magazines set advertising rates based on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents