______ provides media planners with reliable figures about the size and distribution of a magazine's circulation that helps the planners evaluate its worth as a media vehicle.
A) Simmons Market Research Bureau
B) Standard Rate and Data Service
C) A circulation verification service
D) Mediamark Research,Inc.
E) None of the above
Correct Answer:
Verified
Q71: Many publications base their rates on _
Q71: _ verifies the circulation of consumer magazines
Q72: Aprilee Lindsey read the April issue of
Q74: In purchasing advertising space in magazines,media planners
Q75: Advertisers who are seeking broad reach and
Q77: The advertising agency for Sony Electronics has
Q79: Which of the following statements about clutter
Q80: Clutter is viewed as less of a
Q80: Advertising rate structures are generally based on:
A)pass-along
Q81: _ involves two or more publishers offering
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