_____ involves two or more publishers offering their magazines to an advertiser in one package.

Name: _____ involves two or more publishers offering their magazines to an advertiser in one package.
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Question

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A multimagazine deal involves multiple publishers offering their magazines to an advertiser in one package. Mag-networking and multimedia networking are not commonly used terms in the industry. Dual promotion and multi-promotional strategy are more general terms and not specific to magazines.

_____ Involves Two or More Publishers Offering Their Magazines to an Advertiser