Magazines try to improve their position and become more appealing to marketers by:
A)developing stronger editorial platforms that appeal to changing interests,lifestyles,and demographics
B)improving the quality of their circulation bases even if it means a reduction in subscribers
C)offering more cross-magazine and cross-media advertising packages
D)offering new technologies to better target consumers and make ads more interesting and attention getting
E)doing all of the above

Question

Quizplus · Accepted Answer

Magazines need to do all of the above in order to improve their position and become more appealing to marketers. Developing stronger editorial platforms will attract more readers, improving the quality of circulation bases will ensure that ads are reaching the desired audience, offering cross-magazine and cross-media advertising packages will maximize exposure, and offering new technologies will make ads more engaging and effective.

Magazines Try to Improve Their Position and Become More Appealing