Magazines are helping advertisers implement their market segmentation strategies by:
A)offering special inserts,bleed pages,and gatefolds
B)not running any controversial articles
C)merging their databases with those of the advertiser and delivering personalized messages to consumers
D)adopting a general-interest editorial platform
E)increasing their circulation figures

Question

Quizplus · Accepted Answer

By merging their databases with those of the advertiser and delivering personalized messages to consumers, magazines are helping advertisers implement their market segmentation strategies. This allows advertisers to target specific audiences with tailored messages, rather than a generalized message to a wider audience. Options A, B, D, and E do not directly contribute to market segmentation strategies.

Magazines Are Helping Advertisers Implement Their Market Segmentation Strategies By